Download PDF The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly

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The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly

Download PDF The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly

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From the Back Cover

BOOST YOUR BUSINESS WITH DIRECT MAILThink direct-mail marketing is a thing of the past? Think again. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares groundbreaking strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or you’ve had no luck earning sales from a mailbox, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.Learn how to:Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and moreIncrease response rates with the six characteristics of irresistible offersTrack and test the key ingredients of your direct-mail campaignSeamlessly integrate your print and digital marketing efforts for a multidimensional sales funnelGain leads and sales with the “magic words” of direct-response copyAvoid the most common “snail mail” mistakes that will get your marketing ignoredPlus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

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About the Author

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

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Product details

Paperback: 286 pages

Publisher: Entrepreneur Press (March 19, 2019)

Language: English

ISBN-10: 1599186306

ISBN-13: 978-1599186306

Product Dimensions:

6 x 0.8 x 9 inches

Shipping Weight: 14.2 ounces (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#76,388 in Books (See Top 100 in Books)

I own hundreds of marketing books, and Bob Bly's books are among the most useful. Three years ago I paid several hundred bucks (on eBay) for Dan Kennedy's "Mailbox Millions" info product -- which was excellent. Bob Bly's "Direct Mail Revolution" covers much of the same material for just $15. Plus, the resources are updated.So that's the good news.The bad news is the publisher chose thin paper for this book and my yellow highlighter bleeds right through the pages. Darn the luck: I can already tell I was going to burn through a handful of highlighters on this title. The publisher should make this a Kindle MatchBook title so I could use the ebook too.

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