Free Ebook The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeting Industry, by Christy Lamagna

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The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeting Industry, by Christy Lamagna

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About the Author

After decades of successfully delivering strategic events to clients worldwide, Christy is embracing a new challenge: disrupting the meetings industry. Christy advocates for a fundamental shift from a logistics-centered methodology to one rooted in strategy. She introduces readers to the "Discovery Process." This powerful practice transforms events into targeted sales tools that achieve business goals, support the bottom line and turn event expenditures into investments. Christy teaches the fundamentals of becoming an event strategist and even explains how to earn the exalted title of Master Strategist, the highest title in the strategic event industry. Knowing HOW to do something is only half the process. Christy takes you on a deeper dive into the WHY-WHY do companies hold meetings? WHY should companies embrace this paradigm shift? WHY should meeting planners invest the time and energy to ascend to a new level of professionalism? Drawing upon three decades as an entrepreneur, connector, strategist and executive, Christy skillfully demonstrates how to effectively communicate with and be noticed by the C-suite and outlines a clear plan for Master Strategists to go from the ballroom to the boardroom.

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Product details

Paperback: 206 pages

Publisher: Strategic Meetings & Events (November 1, 2018)

Language: English

ISBN-10: 1732563829

ISBN-13: 978-1732563827

Product Dimensions:

6 x 0.5 x 9 inches

Shipping Weight: 9.6 ounces (View shipping rates and policies)

Average Customer Review:

4.9 out of 5 stars

37 customer reviews

Amazon Best Sellers Rank:

#154,397 in Books (See Top 100 in Books)

I’ve been to countless meetings and special events over the years, many of which have been a colossal wasted investment. Not because they haven’t been a fun time. Or left me feeling happy after them. But because they’ve been done in a bubble, without thought for how they played into the organization’s overall business strategy.Not that I knew any better. But I do now - thanks to this fantastic book. I know there’s a better way to make a meeting or special event a worthwhile investment that provides an ROI for years to come. A realization that canceling an event can cost an organization far more than just lost time, but lost momentum, lost morale and potentially a lost company.If you’re “doing” meetings or special events for your organization, invest in this book for each person on your events team AND each member of the executive team.Stop “doing” meetings and start being strategic with your meetings and events. Your bottom line will thank me - and will thank the author of this book.

As someone who has attended many events, what struck me most was how useful this book would have been for me to have read, before attending an event planned by someone else. If you want to avoid hosting a meeting that is ill-thought out or doesn't achieve your goals, read this book. It has a number of concrete ideas of what planning professionals should be looking for, and does a great job of explaining to the user how using the concepts of strategic planning can be a significant value adder to your meeting.

I have been planning events for over 25 years and I found this book incredibly informative. A must read for planners who are looking to be perceived as a valuable asset to the executive team. In fact, some of Ms. Lamagna’s strategic principles could be applied to personal life situations making it a win! win! read.

When planning events, it can be easy to get caught up in the logistics — or in the things we assume are shared goals. Christy challenges event professionals to think differently, focusing on the holistic strategy, and offers practical scenarios, tips and ideas to help people achieve their goals. Whether you're new to event planning or a seasoned event strategist, you'll gain new insights and inspiration from this book.

I like this book - if you already in Hospitality, it's a great refresher. If you are new, than a great learning tool

This book just became my "go to" resource for all things strategic. As a member of my organization's management team, I found this book so relevant - it contains proven strategies that I can implement right away. If you are looking for ways to increase your meeting's ROI and perceived value among shareholders then this book is for you. It will elevate your game!

I CRUSHED this book in 48 hours! It helped me better understanding how to strategically optimize my events for increased return on investment. Which now means I can justify larger budgets. How cool is that? The writing style is super easy to follow and in a very comfortable tone. Christy just became my new event guru. Thank you!

I think this book is very generic. A good introduction for people who are not in the Industry. Probably my expectations were too high.

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The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeting Industry, by Christy Lamagna PDF

The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeting Industry, by Christy Lamagna PDF